Performance Marketing
Marketing that pays off.
More than just numbers.
In a world shaped by short-term metrics and fleeting trends, we ask a simple but powerful question: What really remains?
Our aspiration has always been to help brands become meaningful. Performance marketing is not a contradiction to that for us, but the logical consequence. It is the tool that allows us to back creative strategies with sound data and to demonstrate their impact precisely.
Digital marketing today has to be able to do both: strengthen your brand sustainably and at the same time make a measurable contribution to business success.
We see performance marketing not as an isolated channel, but as an integral part of a holistic brand strategy. It’s not about generating the fastest click, but about bringing the right message to the right people at the right time.
For results that are valuable for both sides: for your company and for your customers.
We do performance marketing for everyone: start-ups, mid-sized companies, and corporations. From regional visibility to international competition.
We don’t just talk about ROI, we deliver it. Our strategies are designed to achieve measurable results that move your business forward. Here are three examples of how we help brands reach their goals efficiently and sustainably.
Case Deep Dives
Thermomix® Austria – Recruiting
The challenge:
In a saturated market, growth stagnated. Conventional recruiting channels became more expensive, while the target group no longer responded to generic corporate content. The task: to cover the need for new advisors with a social-first strategy.
Our approach: Data-driven community & performance
We made a shift away from static advertising, toward dynamic content that feels organic but is steered through performance marketing with precision. As pioneers in the DACH region, we built the first TikTok channel for the brand and interlinked it with Meta to cover the entire candidate journey.
The result:
- Significant growth in applicant numbers in the double-digit percentage range (YoY)
- Significantly reduced costs per lead, far below the industry average
- Strong community growth to over 69,000 followers
Jameson Whiskey – Maximum Impact
The challenge:
How do you generate maximum visibility in a highly competitive spirits market without having the budget of the global market leaders?
Our approach: The Pinterest Hack
Instead of fighting the noise on Instagram, we chose Pinterest as the channel for visual inspiration. Through granular segmentation and platform-native creatives, we reached users exactly when they were searching for inspiration.
The result:
- Enormous reach with minimal budget
- Above-average engagement rate compared to the industry benchmark
- Hundreds of thousands of video views, which increased brand awareness
benefit – Finance & Insurance
The challenge:
In one of the most competitive digital environments, the finance and insurance sector, benefit faced the question of how to scale digital demand without losing quality and efficiency. High CPCs and interchangeable messages made sustainable growth difficult.
Our approach: The brand-driven system
We did not look at performance marketing in isolation, but as a learning system carried by the brand. While SEA specifically served existing demand (pull), we built trust in parallel through branding on other channels (push). This approach qualified leads before they were even generated.
The result:
- Clear growth peak in qualified inquiries
- Significantly increased efficiency through less wastage
- Consistently high conversion rates despite increasing competition
- Sustainable lead flow for plannable growth
ESBjERG – Premium E-Commerce
The challenge:
A premium natural cosmetics brand was not only supposed to generate reach, but to sustainably increase online sales and at the same time lower customer acquisition costs (CAC) to enable profitable growth.
Our approach:
We linked paid traffic, website optimization and data-driven CRM measures. Paid budget was directed specifically at funnels that drive direct orders. In parallel, we optimized profitability through precise channel steering and audience-specific creatives..
The result:
- Significant increase in online sales in the triple-digit percentage range
- Drastic reduction in customer acquisition costs to a sustainable level
- Strong growth in website traffic and new customer acquisition
Digital marketing today has to be able to do both: strengthen your brand sustainably and at the same time make a measurable contribution to business success. Since 2016, we’ve combined creative excellence with data-driven precision for performance marketing that doesn’t just work, but delivers in the long term. Here are our performance marketing services.
Clarity from the start.
We believe in a partnership-based collaboration on equal footing. For us, that includes absolute transparency: in the process, in communication, and in reporting.
1. Strategy Workshop
Together, we define your goals, set the relevant KPIs and develop a sound strategy.
2. Setup & Launch
We set up the campaign structure, implement a clean tracking and start with a controlled budget.
3. Optimization & Scaling
Through continuous testing and analysis, we optimize performance and scale budgets where they have the greatest impact.
4. Reporting & Exchange
You receive regular, understandable reports from us and we discuss the next steps in strategic check-ins..
“Performance is no coincidence, but the result of experience, analysis, and the courage to optimize.”
aime [eɪm]
Why is our approach different?
Because we think strategically before we act. For us, performance marketing is the art of bringing three crucial areas into harmony:
Strategic Foundation
Every campaign begins with the why. We dive deep into your brand, your goals and your target audience. The result is a sound strategy that ensures we work not only efficiently, but also effectively.
Creative Excellence
In a loud digital world the winner is not whoever shouts the most, but whoever has the most to say. Our creative expertise makes sure your messages are not just seen, but also felt. For creatives that stay in people’s minds.
Data-Driven Precision
We don’t rely on gut feeling, but on validated data. Through continuous monitoring, testing, and analysis, we make sure that every measure pays off toward the defined goals and your budget is used optimally.
AI-Supported Optimization & Automation
Artificial intelligence is not an end in itself for us, but a tool for making better decisions.
We use AI specifically where it creates real added value:
- in the analysis of large amounts of data
- in the identification of performance patterns
- in the optimization of budgets, bids, and audiences
- in creative testing and in variant development
This creates systems that learn faster, scale more efficiently, and perform more stably, without giving up strategic control.
Human expertise always remains the decisive factor.
FAQ – Frequently asked questions about performance marketing
