SOCIAL MEDIA MARKETING

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Social Media Marketing

Social media is the first impression a brand makes. And the first impression decides.

We support brands like Mandarin Oriental, De’Longhi and Thermomix on Instagram, TikTok, and LinkedIn, not as mere channel managers, but as partners who produce, analyze, and optimize themselves.

Especially TikTok has developed from an experimental field into the strongest reach and engagement channel for many of our clients. We know how to not only become visible there, but stay relevant.

Social content that disappears with the next trend doesn’t interest us. We build presences that create community, build trust, and have a lasting effect. With us, you get strategy, production, and performance from a single source, in one team, without handoffs, without friction.

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Content 1
Brands that rely on aime.

Social media marketing for brands that want to stay relevant in the long term.

Social media only works in the long term when all parts interlock. We offer a modular and individually customizable service system.

01
Full Social Media Management
Complete package for brands that think about social media holistically → strategy, editorial, production, community, ads, reporting
02
Social Campaigns
Campaign-based collaboration with a focus on reach, activation, or launch → incl. concept, content, paid push, reporting
03
Social Ads
Performance-driven management on Meta & TikTok – focus on audiences, conversions & learnings → incl. setup, A/B tests, retargeting, budget control
04
Social Content
In-house production of reels, stories, short-form videos, visuals & series content → editorial concept included
05
Community Management & Moderation
Empathetic community management incl. guidelines, escalation logic & monitoring

Our Services in Detail

Strategy & Concept

Every strong presence begins with a clear strategy. We develop tailor-made social media strategies, aligned with target audiences, platforms, and brand identity. Whether for always-on management or campaigns: our concepts create direction and impact.

Editorial Planning & Format Development

We structure content proactively but flexibly: with editorial calendars, topic cycles, categories, and a clear view of platform dynamics. This creates a social presence with recognition value, and room for current impulses.

Content Production (In-House)

Reels, stories, series, static posts, visuals, TikToks, produced in-house and aligned with brand messages. At aime, we work with our own team for photo, video, editorial & motion design.

Community Management

Dialogue, not monologue: we manage comments, messages, and interactions. Empathetic, fast, and based on clearly defined guidelines. For brands that listen and take seriously what their community says.

Social Ads & Performance Campaigns

Paid media is not an add-on, but part of the overall strategy. We design, test, and optimize campaigns on Meta, TikTok & Co, with a focus on reach, conversions, leads, or visibility. Including budget control & reporting.

Social Campaigns

Whether product launch, HR offensive, or awareness push: we develop and manage social media campaigns from idea to execution. Including content, paid media, landing pages, and ongoing optimization.

Monitoring & Reporting

We measure what works and what doesn’t. We deliver clear reports, clear recommendations, and sound learnings to make data-based decisions.

Want to work with us?

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FAQ – Frequently asked questions about social media marketing

When internal resources or know-how are lacking to work strategically and consistently on social media, or when you want more than “just posts”.
We specialize in Instagram, Facebook, LinkedIn, and TikTok, including Meta Ads. Depending on brand and audience, we recommend the right platforms; sometimes that’s three, sometimes one.
Yes. We also offer pure content services, including concept, editorial planning, and format development.
Structured, efficient, transparent: we work with fixed contacts, clear processes, and regular review meetings.
Yes. We manage both organic presences and paid campaigns, including budget optimization, A/B tests, and clear KPIs.
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